EXPERIENCE
EDUCATION
AZUSA PACIFIC UNIVERSITY
2011-2014
BACHELORS IN GRAPHIC DESIGN
SKILLS
ART DIRECTION
AD STRATEGY
BRANDING
TYPOGRAPHY
MOTION GRAPHICS
SOCIAL MEDIA STRATEGY & MANAGEMENT
GRAPHIC DESIGN
RETOUCHING
MOTION GRAPHICS
GOOGLE ADS
APPAREL DESIGN
ILLUSTRATION
INSTACART | JULY 2022 - PRESENT
SENIOR MARKETING DESIGNER
At Instacart I work on the Paid Marketing team working on paid placements such as display, Affiliate banners, Paid Social, OTT/OLV and App Store.
One of my main focuses was on the App store, leading the team in creating assets that optimized the performance of both the organic app store presence as well as the App Store ads and custom product pages. Doing so, I created the first set of App Store screens that achieved a significant lift in impressions and downloads
In addition to those responsibilites, I also participated as an art director on photoshoots and live action videos for both the consumer side of the business as well as the shopper side of the business.
CONFIRMED360 | FEBRUARY 2022 - JULY 2022
FREELANCE SENIOR GRAPHIC DESIGNER
At Confirmed360 I work with the Director of Marketing to create dynamic motion and still email and social content to entice the clients into purchasing luxury VIP experiences ranging from The Masters to Award Shows and Concerts.
LOCKWOOD51 | MAY 2021 - FEBRUARY 2022
ART DIRECTOR AND MARKETING ADVISOR
At Lockwood51 my roles covered two main areas, apparel design from conception to passing off final artwork to the printer as well as handling strategy and implementation of advertising & marketing.
MEDIAMONKS | APRIL 2019 - JUNE 2020
SENIOR GRAPHIC DESIGNER
At MediaMonks I was a client facing Senior Graphic Designer. I worked in our dedicated client’s office designing on in-platform, social media, and email graphics for worldwide campaigns for an top tier tech client. Additionally, I oversaw retouching of talent’s photography that was then implemented into campaigns
FOREVER 21 | MARCH 2018 - APRIL 2019
SENIOR GRAPHIC DESIGNER
As a senior graphic designer at Forever 21, I was in charge of concepting and executing the design of the website, app, display ads, and social media assets based on the creative director’s vision. In addition to those responsibilities I lead a team of designers in creating assets across all digital channels.
JBRAND JEANS | DECEMBER 2016 - JULY 2017
GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER
At J Brand Jeans I designed assets for web, in store, and outdoor advertisement use. I also created content for and managed all social media accounts including Facebook, Instagram, Pinterest, and a company blog. I was also the manager of the team of retouchers that we had and worked on retouching myself for high level campaigns.
MELROSE PR | OCTOBER 2015 - JUNE 2016
ART DIRECTOR
At Melrose PR was in charge of creating, developing and handling social media campaigns for all clients. Additionally, I took care of all internal assets for the company to increase the successful promotion of all clients while advising and assisting clients in in their creative development as well.
TADASHI SHOJI | JANUARY 2015 - OCTOBER 2015
GRAPHIC DESIGNER
I was responsible for creating various graphic assets such as e-blasts, website touts, Google ads and other promotional graphics. Additionally I assist in photo retouching for editorial and e-commerce.
SOFTWARE
PHOTOSHOP
ILLUSTRATOR
INDESIGN
AFTER EFFECTS
SKETCH
LIGHTROOM
PREMIER
CINEMA 4D
SQUARESPACE
WORDPRESS